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ROLES & EXPERTISE

The growth and Go-To-Market roles we support

We support organisations where growth is driven by data, marketing and technology.


While job titles and team structures vary between B2B and B2C environments, the underlying challenge is the same: building teams with the right mix of capability, experience and commercial understanding to support scale.

Marketing, CRM & Data

This is where Bodhi began and remains a core part of our expertise.


We work with organisations using CRM, MarTech and data to acquire, retain and grow customers, whether that growth is driven by marketing-led or hybrid GTM models.

 

  • Roles we commonly support include:

  • CRM & Marketing Automation specialists and leaders

  • Marketing Operations

  • MarTech & Customer Data Platform (CDP) specialists

  • Lifecycle, Retention & Growth Marketing

  • Digital & Performance Marketing

  • Marketing Analytics & Insight

  • Data & Analytics roles supporting marketing and growth teams

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These roles often form the foundation of scalable growth — and when misaligned, can quietly stall performance.

Sales, Revenue & Go-To-Market

As many of our clients grow, marketing and data teams increasingly sit within broader Go-To-Market structures alongside sales, pre-sales and revenue operations.


We support the build-out of commercial GTM teams that turn product capability and demand into consistent revenue.


Roles we commonly support include:

  • GTM Leadership (CRO, CGO, VP / Head of Sales, Head of Growth)

  • Enterprise & Mid-Market Sales

  • Account Executives & Business Development

  • Sales Engineering

  • Revenue Operations (RevOps)

  • Customer Success leadership


These roles are often business-critical and benefit from careful sequencing, clarity and alignment with existing marketing and data teams.

Technical & Specialist GTM Roles

For organisations selling complex platforms or products, technical credibility is a critical part of the Go-To-Market motion.


We support roles that sit between product, engineering and commercial teams, ensuring GTM execution reflects real product capability.
 

Roles we commonly support include:

  • Solution Architects

  • Pre-Sales Consultants

  • Technical GTM Specialists

  • Platform & Implementation Specialists

  • Product Specialists bridging technical and commercial teams


These hires are often overlooked early — but become essential as organisations scale.

HOW WE APPROACH ROLE DESIGN

We don’t recruit from job descriptions alone.


A key part of our work is helping clients think clearly about:

  • What problem a role is solving

  • Where it sits within the wider growth or GTM system

  • What success looks like at 6, 12 and 18 months

  • How roles should evolve as teams scale

 

This approach helps avoid mis-hires, role overlap and reactive recruitment as organisations grow.

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