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The Power of Creative Ability: A marketing candidate’s competitive edge

Marketers are placing greater emphasis on the quality of their creative endeavours in order to set their brand apart.

This was highlighted in a recent survey from Marketing Week which received input from 1,300 brand-side marketers. Over 80% believe that creative effectiveness plays a crucial role in the overall success of a campaign with nearly two-thirds (60.8%) increasing their focus on creative in the past year.

This growing emphasis on creativity transcends the boundaries of business types. Both B2B and B2C companies acknowledge the influential role of creative effectiveness in their campaigns, with 80.9% of B2B firms and 81.6% of B2C organizations deeming it important.

This suggests that B2B companies are seeing more value in creative effectiveness than they have before, particularly as more understand the importance of brand building.

As you embark on your job search, take a moment to reflect on your own creative abilities and how effectively you communicate them. Highlight your innovative thinking, problem-solving skills, and track record of delivering impactful marketing campaigns.

By emphasizing your creativity and demonstrating its tangible outcomes, you can significantly enhance your chances of standing out in this competitive job market.


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